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品牌故事

DLIC TEA 成立初衷為想讓世界認識台灣茶。此發想是當初在海外求學與工作,想家很想要來一杯茶(總不能喝台啤解鄉愁吧!),到超市或是一般的茶店買茶回去沖泡後發現,要找到記憶中的茶香卻是那麼困難,苦尋不得。台灣茶雖然佔全世界市場不到5%,但其豐富與獨特性卻堪比重要,且茶香層次豐富。期望能讓更多人知道台灣茶。

Alishan.JPGBrand Story

Our core value is to promote Taiwan Tea to the world. This idea came from when we were in overseas for studying and working. We had tried our best to find the tea scent in our memories but in vain. Taiwan Tea only accounts for 5% in the world; however, the speciality and uniqueness of Taiwan Tea are very important and have rich tastes. We hope more and more people to know Taiwan Tea.


品味生活,愉悅人生

給自己片刻空白時間,細細品味生活的滋味。每日匆匆一瞥的景色,卻是生活中的一部分。如同『茶』,沒有刻意留意卻已融入台灣人每日生活。品玥DLIC TEA,為努力工作生活而繁忙的人們,提供取得高品質台灣茶的媒介。願人人在庸碌生活中,在品味茶香同時能找到屬於自己心中能獲得片刻休憩的所在,能愉悅的享受獨一無二的人生。Tea Field.JPG

Delighted Life

Let's have a cup of tea, give yourself a moment to let your mind go blank in your daily busy life. We hope everyone can find their own paradise in heart and enjoy unique life.

簡單安心喝,自主送驗

TTB 台茶檢驗台灣茶的好品質足以推向國際舞台,主動送驗無農藥殘留,讓人喝得安心喝得自在,喝茶其實沒有太多儀式,找到最適合自己的喝茶方式,即是品味自己的生活方法。

Tea Drinking without Worries.

TTB 台茶檢驗簽署The quality of Taiwan Tea is very good. In order to let customer feel free to drink Taiwan Tea, we do pesticide residue test every year. It has met food regulation of Taiwan "no pesticide residue". There is no ritual of drinks tea, find your own way to taste or drink, that is your own style.


設計理念

融入台灣元素設計產品包裝,如窗花與台灣特有種動物。Logo.gifDLIC TEA 之Logo 元素結合台灣特有種動物-臺灣藍鵲及其羽毛,代表台灣茶之獨特性。窗花的發想,來自於小時候的回鄉下的記憶。窗花逐漸消逝,窗花融入包裝,期望能讓更多人藉由產品包裝了解窗花的美麗與多樣性。

Design Inspiration

窗花We use unique Taiwan elements to design our packaging. Taiwan magpie is endemic to Taiwan. Just like tea, each place has special taste and flavor. The logo is combined with "D" as bird's body and "I" as bird's feather to show the speciality of our brand. Besides, Taiwanese Iron Window Grills are also the inspiration, which come from traditional Taiwanese country life. Iron Window Grills are fading in modern world, we hope there are more and more people or young generation to know the beauty of Iron Window Grills.

軼聞

因為英文字D的設計結合了臺灣藍鵲的特色,有被人誤認為菜刀,因此有菜刀鳥的稱呼,DLIC TEA也被稱作菜刀鳥茶葉。

Anecdote

Because of the design of D, which is the combination of characteristics of Taiwan magpie, it seems to be a knife. That is, DLIC TEA also called Knife DLIC TEA